By selecting consistent fonts, refining colour palettes, and designing branded icons, the cluster gained a strong visual presence that clearly communicated large messages. As part of their development, clear guidelines were created for the team to follow. All presentations, animations, LinkedIn posts, and printed materials are consistent, giving the Cluster a confident and respected position in the market. By creating branded assets and templates that could be accessed anytime, the team was able to maintain consistency. In order to stand out from the crowd, layouts and file treatment were carefully considered. In addition to providing distinctive communication, visual appeal and a competitive edge, these assets are the backbone of a successful brand.
By selecting consistent fonts, refining colour palettes, and designing branded icons, the cluster gained a strong visual presence that clearly communicated large messages. As part of their development, clear guidelines were created for the team to follow. All presentations, animations, LinkedIn posts, and printed materials are consistent, giving the Cluster a confident and respected position in the market. By creating branded assets and templates that could be accessed anytime, the team was able to maintain consistency. In order to stand out from the crowd, layouts and file treatment were carefully considered. In addition to providing distinctive communication, visual appeal and a competitive edge, these assets are the backbone of a successful brand.
